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Dee Cravens has seen the future of the internet, and it's got nothing to do with advertising. During the entire history of marketing to date, advertisers have chased consumers. The average marketer is driven to distraction trying to work out who their target market is, what those people...
To kick off writing this article, I took a quick spin through my favourites folder and found a bunch of cobwebby sites that I dust off only occasionally. I find that I sometimes start a session online by directly typing in a new URL I've seen somewhere, or by doing a search for something...
mature,' says Richard Kimber, head of personal e-business at HSBC and the man spearheading its foray ...
Tequila Manchester is seeking to shake off its creative reliance on Tequila London by adding nine new staff to its creative department. The department is headed up by Richard Sharp, who reports to Tequila Manchester MD Paul Biggins. The staff increase comes as a result of new client wins ...
Hugh Taylor, CEO of PCG, has left the agency just two months before its formal merger into sister WPP agency Dialogue. His departure leaves finance head Mike Dolby as the only PCG director left at Dialogue PCG. According to Richard Church, Dialogue's CEO, Taylor's departure was amicable ...
Chauhan, Carat. October's winners: Richard Nee, Raw Marketing; Helen Crome, DS Print and Redesign ...
'Sampling always used to be viewed as very effective in terms of reach, but not particularly sexy - samples used to be laid out on trestle tables covered by a cloth,' says Richard Armitage, managing director at RT Display Systems, manufacturer of the Octanorm modular systems. Now ...
Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline...LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority ... Richard, whose People’s Lottery lost its fight to operate the National Lottery earlier this week. ...
Richard Amphlett is the new marketing director at creative marketing agency Three s Company. He...Richard Amphlett is the new marketing director at creative marketing agency Three s Company. He was previously a director at Rapier Marketing. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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