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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Corporate voodoo: principles for business mavericks and magicians
25 Apr 2001 | by Rene Carayol and David Firth
Using examples such as Sir Richard Branson's Virgin Group, Vodafone and Tesco's rapid dominance of online grocery retailing, the authors Rene Carayol and David Firth argue for a more organic and spiritual view of business. However, this is not a wishy-washy tree-hugging critique of current management styles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
