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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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branding@thedigitalage
01 Jan 2002 | by Edited by Herbert Meyers and Richard Gerstman
The first question that springs to mind when picking up this book is "why the silly title?" Branding in the digital age, maybe, Branding for the digital age, perhaps, but branding@thedigitalage...? Would you trust the company behind this book, Interbrand, to come up with a name for your new brand? On...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
