to remove filtersDIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
its scope." The agency's work led to Clubcard's formal relaunch in October. Richard Howe, previously ...
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DIRECT CHOICE: Vodafone Live! Arcade
11 Dec 2003 | by Richard Webster, Operations director, Data Locator Group
No matter how fresh and original an ad or mailing is, there are certain constants. When the message is directed at young men, or more specifically those in their late-20s and early-30s who should know better, none is more enduring than 'sex sells'.
Organisations must speak the language of data
28 Nov 2003
function today, writes Richard Roche, head of business development at Royal Mail .
Animal charity in hunt for agency after Kitcatt split
13 Nov 2003 | by Staff,
of fundraising Richard Brooks. WSPA made its TV debut in February 2002, with a DRTV campaign highlighting ...
DatingDirect and Chemistry in cross-promotion deal
27 Oct 2003 | by Staff,
.com site to the Chemistry site. Darren Richards, founder and CEO of DatingDirect, said: "Our strong ...
AIS develops DM pack for BMW 5 Series launch
27 Oct 2003 | by Claire Billings,
5 Series". Richard Downes, customer marketing manager at BMW, said: "The new 5 Series represents ...
Royal Mail to launch online change of address service
20 Oct 2003 | by Claire Billings,
of their new address details online. Richard Roche, head of business development at Royal Mail, said: "By ...
DIRECT CHOICE: BMW
16 Oct 2003 | by Richard Marshall, Business development director, Tullo Marshall Warren
Some brands ooze sophistication and when you have achieved the pinnacle of brand equity, as BMW has, quite often less is more. But it is still important to bring the product to life, especially if you have a beautifully sculptured, almost art-like form in the shape of the BMW 7 series.
WH Smith set to revamp Clubcard loyalty scheme
10 Oct 2003 | by Mark Kleinman,
their shopping when they spend £40 or more. Richard Howe, new media manager at WH Smith, said the revamp would ...
Scoring points as Tesco Clubcard hits 10
02 Oct 2003
. Richard Brasher, the then operations marketing director who is today director in charge of all non ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
