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INTERNATIONAL: Edelman takes Microsoft Asia-Pacific corporate PR

August.One loses the brief after three years handling corporate PR for the group. According to Microsoft Asia-Pacific group manager of corporate communications Olivier Richard, the review was prompted in part by an operational reshuffle. He said the review reflected 'the growing importance of the Asia ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.