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West Europe Quarterly Review, Q3 2004

16 Nov 2004

Debra Richards on 01256 394224. emily.neill@canadean.com ...

Case Study: WRC - On-track to being a top sports entertainment brand

24 Mar 2004 | by Professor Angus Jenkinson

Richards is a former World Rally Champion that has never detached his heart and mind from the rallying ... rights to the WRC. Richards spent the summer raising funds and seeking partners and in August 2000 completed the big purchase. Richards was convinced that WRC has been largely under-exploited. Since its ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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