to remove filtersMeasuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
is a key driver of brand growth, concludes Richard Moss, executive vice-president, European brand ...
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Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
from frozen Christmas joints Richard Storey, Chief Strategy Officer M C Saatchi You have to admire ...
Branding: Design choice - Uniqlo, Oxford Street, London
28 Nov 2007 | by Richard Head, Associate planning director, Fitch
Japanese retailer Uniqlo opened two stores on Oxford Street on 7 November. Savvy fashion shoppers get the first European flagship at the posh end, and a support store at the other.
Campaign Media Awards 2007: Finalists
23 Nov 2007
Media director: Mandy Fowler Media planner: Richard Stokes Creative agency: GCap Media Creative ... brand managers: Chris Kirby, Lynn Fidler, Richard Bowdery Title: Prostate Cancer Reseach Foundation ... Mitchell Media brand managers: Richard Chattaway (Department of Health), Peter Sayer (COI) TRAVEL ...
Big brands take up residence at home-shopping channels
20 Nov 2007 | by Nicola Clark
and not fitting with our brand values at all, she says. However, Richard Perks, director of retail research ...
News Analysis: Uniqlo's second surge
14 Nov 2007 | by Jane Simms
director Richard Hyman also sounds a note of caution. 'The UK fashion market is one of the most intensely ...
The Work: Private view
09 Nov 2007
Exposure: TV, cinema, internet 4. SMART Project: Glovebox Guru Clients: Richard Payne, marketing ...
The Work: Private view
02 Nov 2007
of C and D list celebs arrive. Wendy Richard, Chris Eubank, Joan Collins and, no it can't be, yes it is ...
Physical or digital?
02 Oct 2007 | by Jane Simms
because, says Richard Perks, senior retail analyst at Mintel, the different channels reinforce ... Warehouse in the UK. But Richard Hyman, managing director of Verdict Consulting, believes the cards ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
Richard Marshall, business development director of Tullo Marshall Warren. BSkyB s 28% hike reflects its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
