to remove filtersWaitrose rehires MCBD to ad account
13 Dec 2007 | by Staff
by buying director Richard Hodson Waitrose has 186 stores in the UK and a 4% market share. In the six ...
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MCBD retains £26m Waitrose ad account
13 Dec 2007 | by Kate Nettleton
The agency secured the business following a pitch against CHI Partners, Bartle Bogle Hegarty, Kitcatt Nohr Alexander Shaw, Beattie McGuinness Bungay and Isobel. The pitch was mediated by Haystack. Richard Hodgson, the retailer s buying director, made the appointment. Jeremy Miles, chairman of MCBD ...
CHI nets first media buying accounts
07 Dec 2007 | by Noel Bussey
ahead, Sir Richard Branson has said he will increase media spend to more than £50 million. Carphone ...
The Work: New Campaigns - UK
07 Dec 2007
Scully Planner: Michael Davidson Media agency: Mediaedge:cia Media planners: Richard Kelly, Alex ...
Loyalty association set to raise redemption standards
28 Nov 2007 | by Alex Donohue
, and will aim to promote the sector to other industries. Richard Yendall, chief executive officer of Rpoints ...
Branding: Design choice - Uniqlo, Oxford Street, London
28 Nov 2007 | by Richard Head, Associate planning director, Fitch
Japanese retailer Uniqlo opened two stores on Oxford Street on 7 November. Savvy fashion shoppers get the first European flagship at the posh end, and a support store at the other.
Talk of the site: irritating ads, Christmas campaigns and a Malaysian batman
23 Nov 2007 | by Bill Britt
that might kick it over to the other choice. While Richard Hayter hates an ad with a heavy heart ...
Beyond advertising
23 Nov 2007
's executive creative director, Richard Flintham, says. "Music drives their whole lives and we felt a strong ...
The Work: New Campaigns - UK
16 Nov 2007
O2 - YOUR O2 NUMBERS CREDITS Project: Your O2 Numbers Client: Richard Murfitt, head of campaigns, O2 Brief: Support the new network pre-pay tariff of 1,000 minutes or texts to ten people on O2 ... director: Gary Betts Planner: Richard K Warren Media agency: Mediaedge:cia Media planner: Leigh Yoxell ...
News Analysis: Uniqlo's second surge
14 Nov 2007 | by Jane Simms
director Richard Hyman also sounds a note of caution. 'The UK fashion market is one of the most intensely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
