to remove filtersPressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
campaign coordinator Richard Watts. We found nutrition lesson plans about the benefits of eating crisps ...
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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg
31 Dec 2008 | by Hadassah Nymark
The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
Courvoisier invests in experiential to reach younger demographic
17 Dec 2008 | by Gemma Charles
The cognac brand, which is owned by Beam Global, plans to add 9% to its budget, taking it to 12m next year. Claire Richards, brand manager for Courvoisier UK, said next year's programme would target younger consumers. 'We will be doing experiential in the off- and on-trade. It's a totally different move ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
the likes of Lulu, Denise van Outen and Richard Hammond going about their shopping, backed by a catchy Take ...
Annual: Top 10 Digital Ads
12 Dec 2008
car. Agency: Agency Republic Creatives: Richard Hale, Jim Stump. ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
on year and that will continue,' she said. Richard Brooke, communications buying manager, Unilever UK ...
Tesco launches massive half price sale
11 Dec 2008 | by Jacquie Bowser
The retailer will cut the prices of Christmas food, drinks, toys and gifts by half. Tesco said the focus of the sale was firmly on gifts and essentials for Christmas. Richard Brasher, Tesco's commercial director, said: "Customers are telling us that they are delaying their main Christmas purchases ...
Government's 'alcohol code' puts onus on supermarkets and licensees
09 Dec 2008 | by Gemma Charles
to ensure that the standards are understood and fully implemented,' he says. Richard Brown, managing ...
The Work: Private View
05 Dec 2008
Quite rightly, we often discuss how potent and persuasive music can be in advertising. A more neglected theme is its corresponding power to enrage and repel. If I ever saw an ad with Richard Harris ... . WAITROSE Project: Christmas at Waitrose Client: Richard Hodgson, marketing director, Waitrose Brief ...
The Work: New Campaigns - UK
05 Dec 2008
-year-olds Creative agency: Delaney Lund Knox Warren Partners Writer: Richard J Warren Art director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
