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Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

The Marketing Profile: Tom Hings of Royal Mail

30 Sep 2008 | by Alison Donnelly

-collecting, cinema Holiday destination: South Africa Last book read: The Secrets of Success at Work, Richard Hall ...

Mobile body looks to create traffic measurement system

30 Sep 2008 | by Milly Glaister

the concept into a defined operating system. Richard Foan, managing director of ABCe, said: "ABCe has worked ... , while Richard Saggers, group head of mobile advertising, Vodafone Group, said a key part of the company ...

ITV public service cuts welcomed

30 Sep 2008 | by Emma Barnett

programmes in off-peak time should fall by 40 minutes per week. Richard Oliver, managing partner ...

Hollinshead gets set for a true test of stamina

30 Sep 2008 | by John Reynolds

outgoing managing director Richard Webb, who has left without a job to go to. Hollinshead, 48, a seasoned ...

The seven ages of magazine readers

30 Sep 2008 | by Tom de Castella

to Jeremy Clarkson as a cool father figure. But it is Richard Hammond who he identifies most closely ...

Warburtons to take on Hovis with £22m push

30 Sep 2008 | by Gemma Charles

expertise involved in bread-baking. Warburtons' marketing director, Richard Hayes, said: 'It's a rare thing ...

Tesco's discount gamble

30 Sep 2008 | by Jennifer Whitehead

but are cheaper than branded products, and include Packers Best teabags and Trattoria Verdi pasta. Richard ...

UKTV ads to back revamp

30 Sep 2008 | by Alison Donnelly

It will unveil Alibi, G.O.L.D. and Watch, with the latter showing the flagship talk show Richard and Judy's New Position. Watch will carry eyeball branding and the strapline 'Simply good TV'. Crime channel Alibi is dubbed 'The deadliest place on TV', while UKTV Gold becomes dedicated comedy channel G ...

Diageo drinkers' advice portal sparks cynicism

30 Sep 2008 | by Gemma Charles

of Health rather than as a useful tool for the public,' said Richard Watts, co-ordinator for Sustain ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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