Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
M&S brings discount Outlet offering online
21 Feb 2012 | by Matthew Chapman
recent M S collections, with discounts of up to 40% on the original price. Richard Fox, head of M ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
. It s the biggest expression of weight loss success we ve ever delivered." Richard Huntington, director ...
Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic
29 Nov 2011
backpack and my husband. - If you weren't you, who would you be? Richard Branson. He loves what he ...
Fred Perry targets 'working class' kids with table tennis sponsorship
25 Nov 2011 | by Matthew Chapman
The brand is targeting working class youngsters with its sponsorship of the Urban Cup table tennis tournament, which came about due to brand founder Perry being a table tennis champion before going on to win the Wimbledon tennis championships. Richard Martin, Fred Perry marketing director, told Marketing: "The aim ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
, according to former Best Buy head of online marketing Richard Clark , now a consultant. It takes a major ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
% of consumers have their mobile phone to hand while they are watching TV,' he says. Richard Lowe, head ...
Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas
27 Oct 2011 | by Richard Exon
answer. Richard Exon is the outgoing chief executive of Rainey Kelly Campbell Roalfe/Y R. ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
-media partnerships with brands after its acquisition by Richard Desmond's Northern Shell (N S). For this year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
