Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
'. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal ...
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Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
"dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
response. MAYBE - Geri Richards, Chief executive, Publicis Blueprint. The way brands communicate ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
year. Richard Brooke, communications buying manager at Unilever UK and Ireland, the UK's third ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ...
American Express backs C4 'Hidden Talent' documentary series
28 Feb 2012 | by Alex Brownsell
The Hidden Talent documentary series, which will air in the coming weeks, was co-created by Amex and production company Silver River. Hosted by Richard Bacon, it will explore the hidden talents of ordinary people, including language learning, opera singing and free diving. Viewers will also be able to take ...
M&S brings discount Outlet offering online
21 Feb 2012 | by Matthew Chapman
recent M S collections, with discounts of up to 40% on the original price. Richard Fox, head of M ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
. It s the biggest expression of weight loss success we ve ever delivered." Richard Huntington, director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
