Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
"dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
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Celebrities back same-sex marriage campaign
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become...Smith , Sir Richard Branson and The Saturdays. The two viral campaign videos have received more ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
'. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal ...
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
to support us." Richard Buck, managing partner at Deloitte Digital in the UK, said: "We see a broader ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
response. MAYBE - Geri Richards, Chief executive, Publicis Blueprint. The way brands communicate ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
Magners 'made in the dark for a better taste' by The Red Brick Road
21 Mar 2012
by Matt Davis, Richard Megson and Sam Cartmell, and directed by Dom Nic through Outsider. ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
year. Richard Brooke, communications buying manager at Unilever UK and Ireland, the UK's third ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
