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AOP SUMMIT 2011: Data traders express desire for common frameworks

Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance and pooling their audience data, saying he believed "quite a few trading desks" would welcome a more consistent definition of audience. He suggested that an alliance could help meet the demands of agencies ...

US online advertising spend set to overtake all print and DM

, magazine advertising is expected to increase by 1.9% to $9.4bn after falling 26% last year. Chuck Richard ...

Mike Moore takes senior role at Phorm

, who left TMG in October last year, will report to deputy chief executive Nan Richards ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.