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Daniele Tranchini becomes chief executive of Publicis Italy

Tranchini takes responsibility for all of the network's Italian operations, including Publicis Milan, Publicis Rome, Publicis Dialog and Publicis Modem. He reports directly to Richard Pinder ... the agency's value proposition in Italy and across Europe. Richard Pinder, chief operating officer ...

Campaign Promotion: Richard Desforges - Try something different

PHD's media director, Richard Desforges, believes The Plannertarium helped to change his entire...The recession has been tough for the media industry but it has also led to more creativity. With budgets tighter and clients clamouring for greater return on investment, media agencies have had to get smarter to squeeze every last drop of effectiveness out of a client's spend. Richard Desforges ...

Close-up: Will this year's election be digital?

it's going to turn out," Richard Huntington, Saatchi & Saatchi's strategy director and one ... . These are the new rules of the digital election game." PLANNER - Richard Huntington, strategy director, Saatchi ... . "Online is the place where people can take creative work and repurpose it," Huntington says. "The internet ...

Diary: Web witter

treated like cattle. Richard Hayter - I hope you're right, Chris. It feels like Michael O ... to fly with them. FP - Taking the piss, surely? Richard Worrow - I'm not sure about only having one ...

Close-up: Why Abbott still regrets the brief that got away

in his twenties. Later, with Mike Gold and Richard French, he set up French Gold Abbott. Abbott recalls ...

Diary: Alford's a celebrity now

This also means that it's commonplace for the luckier few of the industry who get to lunch regularly to see the paparazzi outside their favourite posh London eateries. However, what is less commonplace is for them to get papped themselves - which is exactly what happened to M&C Saatchi's Richard ...

Diary: Web witter

etc, why are there so few genuinely new ideas, or great ads? - Richard Hedges And the medium ...

Media Headliner: Buhlmann looks beyond Aegis takeover saga

, are happy." City observers seem confident that Buhlmann can handle this and other issues. Paul Richards ...

The Work: Private view

Project: Specs effect Client: Richard Holmes, marketing director, Specsavers Brief: Remind consumers ...

The Work Review

This week's creative, Simon Learman and planner, Richard Huntington take a different look...do I know? I like French people. Planner Richard Huntington, director of strategy, Saatchi ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.