Brand in the news: Comparethemarket.com
28 Apr 2009 | by Richard Morris, Managing director, Identica
Who'd have thought it? It has taken an online financial and utility services aggregator to remind us all just what we're meant to be doing.
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Opinion: The Marketing Society Forum
05 May 2010 | by Staff
Cole VIP tickets that very few people actually will. MAYBE - Richard Exon, Chief executive, RKCR/Y R ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
on year and that will continue,' she said. Richard Brooke, communications buying manager, Unilever UK ...
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
. Its then-president, Richard Deupree, ignored the protests of shareholders and went on to dominate ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
was found to have made an 'extremely high number of silent calls'. Ofcom chief executive Ed Richards ...
Editor's comment: Hard times benefit big brands
23 Sep 2008
for consumer trust - hard to win and easy to lose. Richard.abbott@haymarket.com Lucy Barrett is on holiday ...
Dramatic ad slump forecast for ITV1 and other commercial channels
05 Aug 2008 | by Alison Donnelly
promotions. Richard Oliver, head of investment at Universal McCann, says that, although expected ...
Jeremy Davies leaves Abbey for E.ON
30 May 2008 | by Richard Abbott
LONDON - Abbey brand and communications director Jeremy Davies is to leave the bank to take the top marketing position at energy provider E.ON.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
