Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
. It s the biggest expression of weight loss success we ve ever delivered." Richard Huntington, director ...
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Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
. ( Campaign ) Richard Perry , GyroHSR's former chief operating officer, and Richard Mabbott, senior vice ...
Brand manager of the week: Catherine Meardon, European brand manager, Midori
06 Dec 2011
on a Midori Sour. - If you weren't you, who would you be? Sir Richard Branson. I admire the way ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
, according to former Best Buy head of online marketing Richard Clark , now a consultant. It takes a major ...
The Social Monitor: Olympic sponsors make the running in social media
09 Nov 2011
including backing for its Great Britons campaign, featuring Heston Blumenthal, Richard E Grant and Tracey ... Richards ( @YomegoSocial ) gives his tips for exploiting London 2012 on social media 1. Embrace ...
Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
The commercial was created by Richard Holmes and Remco Graham, and directed by Paul Gay through Waspface. ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
plans, data is again key. In the words of Richard Marshall, founding partner of agency TMW: "In order ...
Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped
06 Oct 2011 | by Alan Mitchell
, the 9% that does take place online can be highly unrepresentative, warns Richard Anson, chief executive ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
child, that connect John Lewis with its fans. Question to Richard Hudson, marketing director, BMW ... 's impact on brand perception and using research to motivate its car dealers - examples of what Richard ...
Helen Edwards on Branding: Why flag-waving is flawed
21 Sep 2011 | by Helen Edwards
is the thinking behind the deal. According to Richard Hughes, Vauxhall's head of marketing communications ...
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