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The AA is putting patrol staff at the centre of its comms strategy and has appointed The Red Consultancy to handle the brief.
The AA's Business Services division is embarking on a heavyweight press campaign to ensure that its profile reflects its position as the largest provider of roadside services to businesses.
MG Rover's 15-strong communications team is facing redundancy this week as administrator PricewaterhouseCoopers battles to save the company.
Richard Horton and Mike Paling, MD of healthcare advertising firm Paling Walters. The ongoing select ... development - Dr Richard Barker, ABPI director-general - Vincent Lawton, ABPI president - Dr David ...
reviews are common. ABPI head of media relations Richard Ley says: 'Ghost writing is common practice ...
to set up its Clinical Trial Register (CTR) as a cynical PR stunt. De Facto Communications CEO Richard ...
Pharmaceutical Industry (ABPI) comms director Richard Ley says there is a discrepancy between public and media ...
MD Richard Kenyon said the brief was to target the UK specialist press with the message that Lipostat, a medicine in the statin class of potentially life-saving cholesterol-lowering drugs, is an established brand, widely used by clinicians. With several other statins due to come onto the market ...
responsibility. We are holding a watching brief.' Richard Hollies, brand leader at Roche Consumer Health, says ...
-stage renal disease and Thyrogen for thyroid cancer patients. HCC De Facto managing director Richard Cripps ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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