on year and that will continue,' she said. Richard Brooke, communications buying manager, Unilever UK ...
Since taking over from Uwe Ellinghaus in May, UK marketing director Richard Hudson has presided over a raft of marketing initiatives to promote BMW as the most technologically advanced motoring brand. The 40-year-old former direct marketer is at his most animated when discussing the work of the marque ...
cost 1600 per sale. Richard Hemmings, head of insights at Billetts, admitted that BMW's results were ...
-nonsense Yorkshirewoman has successfully out-manoeuvred rivals such as Richard Branson, perhaps the most visible example ...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
'monster monopoly'. The attack was made as Sir Richard Branson unveiled the first stage of a campaign ...
their green credentials. Richard Hudson, marketing director at BMW UK, says that advertisers such as BMW ...
promotions. Richard Oliver, head of investment at Universal McCann, says that, although expected ...
and often emotive source of CO2 emissions,' says Richard Hudson, marketing director at BMW UK. 'But ...
Jeremy Clarkson, Richard Hammond and James May with an Australian team. Its launch will be followed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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