Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
. It s the biggest expression of weight loss success we ve ever delivered." Richard Huntington, director ...
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Audemars Piguet 'rules' by DLKW Lowe
25 Jan 2012
The campaign features work by the still-life photographer Richard Foster and the landscape photographer Dan Holdsworth. ...
Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic
29 Nov 2011
backpack and my husband. - If you weren't you, who would you be? Richard Branson. He loves what he ...
Fred Perry targets 'working class' kids with table tennis sponsorship
25 Nov 2011 | by Matthew Chapman
The brand is targeting working class youngsters with its sponsorship of the Urban Cup table tennis tournament, which came about due to brand founder Perry being a table tennis champion before going on to win the Wimbledon tennis championships. Richard Martin, Fred Perry marketing director, told Marketing: "The aim ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
, according to former Best Buy head of online marketing Richard Clark , now a consultant. It takes a major ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
% of consumers have their mobile phone to hand while they are watching TV,' he says. Richard Lowe, head ...
Marks & Spencer 'The Christmas X Factor' by RKCR/Y&R
08 Nov 2011
The ad first aired during Sunday (6 November) evening s The X Factor on ITV1 and sees the finalists perform a version of the Christmas classic When You Wish Upon A Star arranged by the producer Richard "Biff" Stannard. ...
Matalan 'snowglobes' by BBH
02 Nov 2011
Clough and Richard McGrann. It was shot in Prague by Steve Cope through Rattling Stick. The music ...
Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas
27 Oct 2011 | by Richard Exon
answer. Richard Exon is the outgoing chief executive of Rainey Kelly Campbell Roalfe/Y R. ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
-media partnerships with brands after its acquisition by Richard Desmond's Northern Shell (N S). For this year ...
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