Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
and Richard Denney . (Campaign) Jam, the Engine owned social media and mobile agency, has bolstered ...
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Marks & Spencer 'The Christmas X Factor' by RKCR/Y&R
08 Nov 2011
The ad first aired during Sunday (6 November) evening s The X Factor on ITV1 and sees the finalists perform a version of the Christmas classic When You Wish Upon A Star arranged by the producer Richard "Biff" Stannard. ...
Where did it all go wrong at Premier Foods?
27 Oct 2011 | by Nick Hughes
products,' argues Richard Tolley, former Dairy Crest marketing director and founder of Krux Strategy ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
-media partnerships with brands after its acquisition by Richard Desmond's Northern Shell (N S). For this year ...
Brand Health Check: Branston
20 Oct 2011 | by Rachel Barnes
mayo is yum, and Richard and Judy proved Britain prefers Branston's Baked Beans to Heinz ...
McDonald's goes back to basics with musical TV ad
17 Oct 2011 | by Sara Kimberley
taking a trip to McDonald's. Graham Lakeland and Richard Robinson wrote the ad while Justin Tindall ...
Bransons back Pussy energy drink
03 Oct 2011 | by John Reynolds
Richard Branson's children, Sam and Holly, are to help fund the planned expansion of a natural
PepsiCo names Guimaraes president of global operations
29 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Guimaraes replaces Richard Goodman, who is retiring after 17-years with the company. His role covers strategic sourcing management for PepsiCo's global operations, business and information solutions and global productivity. He will report directly to PepsiCo chief executive and chairman Indra Nooyi ...
Taylors of Harrogate hires Asda marketer Eyles
27 Sep 2011 | by Gemma Charles
this year by Richard Tolley, founder of Krux Strategy. A Taylors spokeswoman said: '[This] means we're well ...
Warburtons campaign aims for lunchtime link
26 Sep 2011 | by Daniel Farey-Jones
. Richard Hayes, marketing director at Warburtons, said: "The lunchtime occasion is experiencing positive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
