Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
"dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
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National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
athletes including Meadows, wheelchair basketball player Maddie Thompson and fencer Richard Kruse ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
'. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
response. MAYBE - Geri Richards, Chief executive, Publicis Blueprint. The way brands communicate ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
Last October YouView made its entire marketing and communications redundant. It has now hired Conway who will report to Richard Halton, chief executive. Conway was previously brand marketing ... brought in 'Apprentice' star Alan Sugar, an acquaitance of Channel 5 owner Richard Desmond, as chairman ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide
Privacy report recommends that brands police newspapers and urges Google action
27 Mar 2012 | by Gemma Charles
dropping out of the PCC replacement, as is the case with the PCC, where newspapers owned by Richard Desmond ...
Osborne reveals tax breaks for video games producers
21 Mar 2012 | by John Reynolds
to be revealed but have already been welcomed by the games trade body, TIGA. Dr Richard Wilson, chief ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
