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Large-scale NFC ads trial gets 3,000 people to interact

s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

How ad engagement differs by gender

On average, women pay more attention to ads than men, writes Richard Morris, deputy managing...to make for a very entertaining experience. Richard Morris, deputy managing director, Carat ...

T-Mobile and Orange rated as slowest 3G networks

Richards, Ofcom s chief executive, said: "This research gives consumers a clearer picture ...

Marketing's Experiential Marketing League Table 2009

emotionally with their audiences, and the value that can deliver,' says Richard Dorman, senior marketing ...

Biggest brands: Top 100 UK advertisers 2009

. However, as media costs decline, advertisers are playing a waiting game, says Richard Oliver, who buys TV ... Ireland communication manager Richard Brooke, says: 'Generally, we can expect advertisers to invest ...

Biggest brands: Top 100 advertisers 2008

on year and that will continue,' she said. Richard Brooke, communications buying manager, Unilever UK ...

Direct marketing leagues tables show industry convergence

by some of the high-level cock-ups we have seen in the news, he says. Richard Marshall, business ...

Top 100 online advertisers

of our showrooms, says the company s communications manager, Richard Payne. We re increasing our online ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.