to remove filtersAndrew Walmsley on Digital: Currency conversion
31 Mar 2009
. As IAB chairman Richard Eyre put it, these are 'geriatric metrics' - calling for online to be aligned ...
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Special report: Experiential - The personal touch
17 Feb 2010 | by Richard Abbott
Richard Dorman, senior marketing manager at the handset maker. 'Whatever activity we take part in, and ask ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
on year and that will continue,' she said. Richard Brooke, communications buying manager, Unilever UK ...
Marketing round table: outsourced contact centre bosses expect to pick up business during downturn
24 Nov 2008 | by Richard Abbott
LONDON - With brands feeling the pinch of an economic downturn, customer-service budgets are under threat. Now is the time for the outsourced contact centre industry to prove that it is more than just a secondary consideration.
Contact Centre top tips for marketers
24 Nov 2008 | by Richard Abbott
LONDON - A septet of contact centre professionals give their advice on how to get the best out of outsourcing and reveal how their companies manage to act as direct extensions of a client's brand
Kelly Osbourne becomes animated in Virgin Media ad
20 Nov 2008 | by Fiona Ramsay
Following in the footsteps of Mel B and Mick Hucknall, she will appear alongside Virgin founder Sir Richard Branson to promote Virgin Media's TV-on-demand service. From 21 November, cinemagoers will see Kelly Osbourne paying a tongue-in-cheek visit to fictional rehab clinic 'The Friary' to see a ...
The Marketing Profile: Dominic Chambers of LG
14 Oct 2008 | by Fiona Ramsay
Richard Broad-bent, and chief marketing officer Tim Yates. Asked about the reasons, Chambers says 'it ...
LG hires former Vodafone chief Chambers
02 Oct 2008 | by Fiona Ramsay
Richard Broadbent. Chambers was credited with making digital marketing a key focus for Vodafone ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
The week in marketing: 16 September 2008
16 Sep 2008 | by Staff
'monster monopoly'. The attack was made as Sir Richard Branson unveiled the first stage of a campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
