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Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges
Computer companies like to compare marketing their arcane selection of circuit boards and silicon chips to the process of selling cars. Consumers, they argue, might well recognise words like torque and brake horse power without ever being able to explain precisely what it is that these things do. But...
Pop music has been shrinking the globe for many years, but it s a truth advertisers have been relatively slow to pick up on. That s about to change.
Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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