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Adwatch: Wrigley's Orbit Complete - 'Fighting invisible plaque'

08 Jul 2008 | by Richard Huntington, Director of strategy, Saatchi & Saatchi

Brands that enjoy monopolies get lazy.

Adwatch: Tesco 'No bags'

20 Sep 2006 | by Richard Huntington, Planning director, United London

I like aphorisms. They convey powerful pieces of thinking in snappy little sentences, built to be remembered and repeated.

Richards reduced

27 Feb 1997 | by JANE BAINBRIDGE

Richards is to close 34 of its 195 stores after re-evaluation of the chain s portfolio. Richards...Richards is to close 34 of its 195 stores after re-evaluation of the chain s portfolio. Richards is rolling out its Renaissance format stores and opening better positioned shops. ...

Beryl Richards

29 Jan 1998 | by PATRICK BARRETT

Beryl Richards, a prominent figure in the sales promotion field, has died from cancer at the age...Beryl Richards, a prominent figure in the sales promotion field, has died from cancer at the age of 68 after more than 40 years in merchandising and field marketing. She had been working with the Chartered Institute of Marketing. ...

Schwartz backs Richard & Judy

25 May 2005

Schwartz, the spice brand owned by McCormick UK, is to sponsor Channel 4 chat show Richard & Judy...The tie marks a significant increase in advertising spend for the brand and is its first broadcast sponsorship. The only previous sponsor of Richard Judy was Lea Perrins. Its seven ... and spices range being used in the preparation of meals. Richard Judy airs every weekday at 5pm ...

MEDIA CHOICE: Richard & Judy

06 Dec 2001 | by JONATHAN ALLAN, TV buying director, OMD UK

It was good to see Richard and Judy back on our screens last Monday for their eponymous show. Despite moving from coffee time to teatime, and channel three to Channel Four, the format was welcoming and familiar for This Morning fans. Certainly the ITV1 show has suffered since they departed in July ...

ADWATCH: Iceland’s ’Feel the Deal’ ads win widespread acclaim - Iceland’s latest price ads have been well received by the public and won industry awards

08 Jun 2000 | by EMMA REYNOLDS

rarely goes to supermarkets, even he has heard about Iceland s incredible deals . Richard Huntington, account planner at HHCL, says: In a world where everyone is concerned with low prices, we want ... are part of a pounds 10m promotional campaign that runs throughout the year. Huntington adds ...

ADWATCH: Banned by the ITC, but Tango’s still an Adwatch winner - The ITC may have banned the new Tango ad, but not before it had an impact on viewers

30 Mar 2000 | by EMMA REYNOLDS

bullying in schools. Richard Huntington, account planner at HHCL, says: We have a global ambition ... been redeemed. Huntington says: We are outspent by Coca-Cola by 8%, so Tango s advertising ...

ADWATCH: Jack and Jill’s ’educational’ Iceland messages hit home - Iceland’s animated couple don’t want you to like them, but they will expect you to listen, says Emma Reynolds

04 Nov 1999 | by EMMA REYNOLDS

t just sell frozen food! Richard Huntington, planner on the account at HHCL, says: The last ... Richard Briers for the voiceover. It s weird hearing him get tough on you when he asks, Which bit don ... brand, says Huntington. We re targeting all the people who got us wrong. To see one of the Iceland ...

THIS WEEK: Richards boosts fashion identity

29 Feb 1996

Sears is to relaunch its women s wear chain Richards as a credible fashion brand in the high...Sears is to relaunch its women s wear chain Richards as a credible fashion brand in the high street. The retail giant has called in design consultancy Fitch to revamp Richards dowdy ... to make Richards a brand rather than just eight letters above a door. At the moment it is just a name ...

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