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Richard Branson is forever winning accolades as a master marketer....Richard Branson is forever winning accolades as a master marketer. However his latest brand awareness strategy could be his most ingenious yet. The Virgin Mobile arm is looking to infiltrate the college and university sector by drafting in an army of students to carry out marketing ...
Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR...Virgin Mobile, Richard Branson s new mobile phone outfit, has handed its six-figure consumer PR account to Consolidated Communications. Consolidated has been charged with promoting the Virgin Mobile brand among existing mobile-users, as well as those who have not bought into the mobile phone ...
of the opportunity for third-party PROs? Richard Cann reports.
when the agency arranged for eight naked men and women to be photographed on a sofa with Richard...Consolidated Communications was guaranteed coverage in the tabloids for its client Virgin Mobile when the agency arranged for eight naked men and women to be photographed on a sofa with Richard Branson. The Mirror quite rightly described the stunt as gratuitous and titillating , but went ...
Virgin Mobile, the mobile phone firm Richard Branson is set to launch later this year with mobile...Virgin Mobile, the mobile phone firm Richard Branson is set to launch later this year with mobile phone operator One2One, has poached Sunday Express joint deputy editor Steven Day to head its PR operation. Day s appointment comes only three weeks after he was promoted to deputy editor ...
Richard Neve, former public relations manager for the Benelux countries at broadcasting giant NBC...Richard Neve, former public relations manager for the Benelux countries at broadcasting giant NBC Europe, has set up his own consultancy. Called Neve Public Relations, the agency will focus on providing communications services for broadcasting, telecommunications and IT clients. Neve quit NBC after ...
T-Mobile's UK PR chief Elaine Devereux is quitting the German mobile operator after five years.
SYDNEY: Independent Australian agency Blackie McDonald has won the corporate and marketing communications account of fibre-optic cable operator Australia Japan Cable. The consortium, jointly owned by telecoms giants Telstra, NTT, BT Concert, Teleglobe and WorldCom, is building a 12,000-kilometre...
Mobile communications giant Orange has appointed Cohn and Wolfe on a UK and international corporate communications brief with estimated fees of pounds 500,000.
August.One Communications is to handle trade and consumer PR for Scoot UK, the interactive service which matches buyers of products and services with suppliers. The agency replaces Cohn and Wolfe, which declined to repitch. Scoot will continue to work with financial specialist Buchanan Communications.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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