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Saatchis unveils T-Mobile G1 campaign

30 Oct 2008 | by Nikki Sandison

." Richard Huntington, director of strategy at Saatchi Saatchi, said: "Our task as an agency is always made ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

, marketing director, Ford of Great Britain; Richard Huntington, director of strategy, Saatchi Saatchi ...

Oxford Media Convention: Ofcom chief Richards outlines hectic 2011

20 Jan 2011 | by Daniel Farey-Jones

executive Ed Richards....Richards, speaking in the final session at yesterday's Oxford Media Convention, outlined not only ... political and public spending climate. Richards said a redundancy programme was nearly complete and divulged "you will see some younger faces in more senior positions." Trends highlighted by Richards ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

30 Jan 2012 | by Staff

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges

, courtesy of VW, Richard Cook reports

13 Feb 1998 | by RICHARD COOK

Pop music has been shrinking the globe for many years, but it s a truth advertisers have been relatively slow to pick up on. That s about to change.

enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...

. The sector, Richard Cook argues, cannot afford to rest on it

04 Sep 1998 | by RICHARD COOK

Computer companies like to compare marketing their arcane selection of circuit boards and silicon chips to the process of selling cars. Consumers, they argue, might well recognise words like torque and brake horse power without ever being able to explain precisely what it is that these things do. But...

the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown

13 Nov 1997 | by AMANDA RICHARDS

is on one visionary leader - whether Bill Gates, Richard Branson or Anita Roddick - the more open ...

CLOSE-UP: GLOBAL BRIEF; Publicis network wins friends

19 Apr 1996 | by RICHARD COOK

AdNET has impressed the industry with its versatile nature, Richard Cook says...AdNET has impressed the industry with its versatile nature, Richard Cook says When advertising agencies start to make claims about their own, rather than their client s computer systems, it is clear that something odd is happening. When the computer clients themselves join in the praise ...

CLOSE-UP: LIVE ISSUE/COMPUTER ADVERTISING; Will ads be the key to winning the computer war?

07 Jun 1996 | by RICHARD COOK

Richard Cook outlines the battle plans being drawn by the PC manufacturers...Richard Cook outlines the battle plans being drawn by the PC manufacturers This is a story about gorillas, chimps and monkeys. Well, sort of - it s actually about computers but that doesn t seem as interesting, not least to the industry itself. Alex Letts, chairman of the specialist ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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