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Rimmel roll-out

Press advertising for Rimmel s new teenage brand RU, sold through Superdrug, will be created in...Press advertising for Rimmel s new teenage brand RU, sold through Superdrug, will be created in-house and will break in April. ...

Marketing Mix: Rimmel

Rimmel Good morning, consumer relations. Mktg Do you have any suggestions about where I can go for advice on different styles of make-up? Rimmel What was it you were after? Mktg It's a particular look ... where to go, but I thought you might be a good starting point, as I use your products. Rimmel We have ...

Rimmel launch to target teens

Rimmel is launching a sub-brand to its cosmetics range called RU, which will be sold exclusively...Rimmel is launching a sub-brand to its cosmetics range called RU, which will be sold exclusively through Superdrug stores and is aimed at the teenage market. The move is seen as a major step ... , compared with its market-leading No.7 range. Rimmel will introduce new products to the range every ...

Rimmel 'cool shine' by JWT

JWT's new ad for Rimmel introduces a new range of 'Cool Shine Lipsticks' and features model Kate Moss in what looks like a wet t-shirt competition in the middle of a club dance floor. Dancing to The Bodyrockers 'I Like the Way You Move', the on/off girlfriend of Pete Doherty (back on this week according ...

JWT unveils global Rimmel campaign

J.Walter Thompson has created a global TV and press campaign to launch Rimmel s Exaggerate...J.Walter Thompson has created a global TV and press campaign to launch Rimmel s Exaggerate ... their looks in the mirror as they apply the make-up. The work will also roll out in Rimmel s other ... , including the Electric, Fresh Start and summer collections. Rimmel is the top-selling cosmetics brand ...

THIS WEEK: Rimmel debuts on TV

Cosmetics giant Rimmel makes its TV debut next week in a pounds 2.5m campaign which takes it away...Cosmetics giant Rimmel makes its TV debut next week in a pounds 2.5m campaign which takes ... Abbott Mead Vickers BBDO, represents a sizeable investment in Rimmel s future marketing budget. Last ... which Rimmel hopes will stay with the brand as they grow up. It features two young girls ...

Digital: Rimmel creates online hub

Rimmel London cosmetics range...., fashion and style, fronted by Rimmel brand ambassador Kate Moss. The portal will launch in October, with the backing of a heavyweight online ad campaign targeting young women. The existing Rimmel website offers ... as the face of Rimmel London, despite controversy surrounding photographs that appeared in the tabloid press ...

Rimmel calls £70m review

million global advertising account for its Rimmel London range....in emerging markets in Asia and Australasia. JWT has worked on the Rimmel account for more than 12 years ... , with the majority featuring Kate Moss, who Rimmel signed up as a brand spokeswoman in 2001. Last year, the brand ... campaigns. During its time working on the account, JWT has helped to launch Rimmel in overseas markets ...

Campaign Casebook: Rimmel Extreme Definition

Rimmel invited mascara users to break the rules with a sassy 'punk princess' campaign. Rimmel...By the time the Rimmel brand team came to launch the Extreme Definition Mascara in 2003, Moss ... promotion for the entire Rimmel brand as well as a specific product launch. Eyes on the prize The 'Break ... and £200 worth of Rimmel products. Ads were booked into magazines - the major women's titles as well ...

Rimmel and C5 join the party

Rimmel and C5 join the party...Party in the Park: to be shown on C5 Capital Radio Advertising has secured Rimmel ... director Jonathan Gillespie said: "Party in the Park is a superb opportunity for Rimmel London ... , we are certain that Rimmel London will dominate London airtime over the next seven weeks ...

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