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Rimmel London sponsors Glam Media in fashion week video deal

Glam Media, the women's publishing network behind Glam.co.uk, has teamed up with Rimmel London...and interviews, with the tagline: "Brought to you by Rimmel London". From Sunday, Glam Media will host a series of Rimmel London make-up styling videos using the brand s slogan: "Get the London look ... . For us to partner with a brand that's as well known as Rimmel London, it's a great name to be associated ...

JWT loses £70m global Rimmel business to Laird + Partners

Rimmel London has shifted its estimated £70m global advertising account out of JWT London, its...The split follows the departure of the Rimmell global marketing director, Isabelle Regis. Laird+Partners, which handles the bulk of the ad business for Rimmel s parent company Coty, picked up the account ... . JWT was responsible for launching Rimmel into the US in 2000. It also created ads starring celebrities ...

Rimmel to roll out interactive in-text ads

Rimmel London, the cosmetics brand, is rolling out a digital campaign for its Sunshimmer and Day 2.... Rimmel recently splashed out a significant six-figure sum to sponsor the Fashion on 4 strand on Channel ...

Rimmel to sponsor Lily Allen show as part of Fashion on 4

Rimmel London has signed a significant six-figure deal to sponsor the Fashion on 4 strand...opportunity for Rimmel to associate itself with a strong strand of programming that closely aligns with a core brand focus fashion." Natalie Moon, UK marketing manager at Rimmel, said: "With faces such as Kate Moss and Georgia Jagger fronting our campaigns, Rimmel London is a brand that has fashion running ...

Rimmel seeks more engagement with website relaunch

Rimmel, the beauty and make-up brand owned by Coty, is relaunching its global website with social.... The new site keeps the Rimmel brand positioning, "Get the London look", while introducing new and engaging ... for Coty Beauty, said: "Rimmel is synonymous with London fashion and style. By creating an interactive platform and through using Insiders, Rimmel will be able to build upon this connection in an engaging way ...

ASA bans 'misleading' Rimmel mascara ads featuring Jagger model

A television ad and two print ads for a Rimmel London mascara have been banned by the Advertising...The campaign, by JWT, featured two print ads and a TV ad. The campaign was for the 1-2-3 Looks mascara by Rimmel London, owned by Coty UK, and featured model Georgia May Jagger. The TV ad showed Jagger walking down a catwalk and getting on to a motorbike. The voiceover said: "Rimmel London new 1 ...

Rimmel and Erin O'Connor team up for Fashion Week

Rimmel make-up has partnered with supermodel Erin O'Connor to encourage models to use...president of marketing at Rimmel London, said the partnership will provide the "perfect way to build a ... . The partnership has been overseen by JWT London, Rimmel's global advertising and digital agency. London Fashion ...

JWT wins Rimmel's global digital brief

Coty has appointed JWT UK to handle the global digital advertising for Rimmel London, following a...The agency, which already works on the ad account for Rimmel, will now handle the brand's global ... 's digital roster. The pitch was called in March. JWT's digital campaigns for Rimmel, which is the largest cosmetics brand in the UK, will be integrated with above-the-line activity. The agency has handled Rimmel ...

Coty retains JWT to £70 million Rimmel account

global advertising account for its Rimmel London range...., JWT will continue to produce a number of campaigns for Rimmel that promotes the brand across Europe ... boost the brand's profile in emerging markets such as Asia and Australasia. JWT has worked on Rimmel ... , who signed a deal to become the brand's spokeswoman in 2001. Rimmel has also used Lily Cole ...

Coty signs Rolling Stone daughter as new face of Rimmel

Jagger, as an ambassador for its make-up brand Rimmel London....Seventeen-year-old Jagger, already a model, will appear in 2010 campaigns alongside Rimmel ... Coco Rocha as a brand ambassador for Rimmel. Rocha will also star in the 2010 campaigns. Stephen ... were obvious choices to represent the Rimmel brand. "Their modern beauty aspirational styles ...

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