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JWT loses £70m global Rimmel business to Laird + Partners

Rimmel London has shifted its estimated £70m global advertising account out of JWT London, its...The split follows the departure of the Rimmell global marketing director, Isabelle Regis. Laird+Partners, which handles the bulk of the ad business for Rimmel s parent company Coty, picked up the account ... . JWT was responsible for launching Rimmel into the US in 2000. It also created ads starring celebrities ...

Music and marketing: When brands make bands

on release, while the album hit the top 10. Parade/Rimmel (2011) Girl group Parade (left) - tipped ... Rimmel London TV commercial. Despite little radio play, the ad, coupled with the group's strong online ...

Topshop extends brand with cosmetics range

, but is the face of rival cosmetics brand Rimmel is not involved in the make-up range. Although the range ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

prepare for battle. Big brands such as Vodafone, Rimmel and Duracell are all likely to face further store ...

Adwatch: The weekly analysis of advertisement recall

(-) Rimmel Wear Maxx Nail Polish JWT London/OMD UK 32 13 ...

The Work: Private View

for the remote by now. The latest Rimmel (1) ad leaves me similarly underwhelmed. Kate Moss is found partying ... favourite is Kate Moss, and here she is again in yet another ad - this time for Rimmel (1). Rimmel stood ... . 1. RIMMEL Project: Cool Shine Lipstick launch Client: Emmanuelle Bonte, vice-president, global ...

Moss sidelined by H&M for Italian model and computer graphics

of the Croydon-born model and she appears to have hung on to her deal with Rimmel London. If you have ...

50 Years of Fame: Brandfame - Boots

was beginning to show its age alongside competitors such as Rimmel and Max Factor, which outstripped it in sales ...

Field Marketing: Follow the crowds

are actively trying to enhance the shopper's experience." When Spaceandpeople worked on The Rimmel Colour ... centres. "The roadshow allowed Rimmel to achieve a prominence that it can't get in-store," says Swinson. The result was a big boost in sales of Rimmel products in Boots and Superdrug. This type of field marketing ...

POINT-OF-PURCHASE: How to exploit POP around the globe - Brands have to match their POP to local markets for campaigns to succeed

display for Rimmel, it had to tread carefully, as Mike Lawes, European point of sale manager for Colour Cosmetics, Coty Beauty, says. Kate Moss is the face of Rimmel, but in Saudi Arabia, you cannot use the face ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.