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Eight years ago, I wrote Cosmopolitan Guide to Working in PR and Advertising as a way of formally teaching myself about the profession I was so busy practising. Not having done a degree of any kind, I wanted to be sure that the theory and history of PR matched what I was doing for clients. Happily,...
Eagle Star has appointed Paul Swinburn to the new post of corporate affairs director to head up...Eagle Star has appointed Paul Swinburn to the new post of corporate affairs director to head up ... charge of media relations, corporate PR, government relations and regulatory affairs for Eagle Star ... staff including two PR managers for Eagle Star s operating divisions and a public affairs manager ...
and merchandising deals. There is nothing new in using stars provided they match your product: after all, Dennis ... stars including Ian Botham and Jack Charlton to promote its cereal on screen. As a classic ... simple star vehicle, and had nothing else: not even a hint of football expertise. Yet the use ...
. 'Pepsi Gladiators' starred Beyonce, Britney Spears and Pink singing We Will Rock You in a Roman amphitheatre, while 'Pepsi Foot Battle' featured Real Madrid stars David Beckham, Raul and Roberto Carlos ... at the National Gallery, with screens around Trafalgar Square, while the stars were available for interview ...
- the undisputed stars. Yet some dark clouds are gathering on the horizon. Economists warn that Argentina ...
PROs to boost stars' profiles. Ian Hall reports on the ever-growing supply of showbiz news from...Academy reject Peter Brame falling over (and, of course, the ubiquitous Jordan). The Daily Star has ... for Star magazine ('Free today for every reader'). Outside its The Goss column (the famous 'Bitches ... Star Co-editors: Amy Watts, Leigh Purves and Nadia Brooks Who reads The Goss? 'We have ...
), the large number of consultancies that achieved a five-star rating for their performance over the last...Sometimes it feels like PR has left the playground behind. In PR Week s Agency Report (21 November), the large number of consultancies that achieved a five-star rating for their performance over ... this industry and beyond. One way to achieve this may be to create a symbol or emblem which five-star rated ...
for a decade. It s been noticeable that the industry s bright stars knew that and gave up fighting...The Government s decision to bring forward its ban on tobacco advertising to this December has much to commend it. This was an issue ad land was never going to win: the writing was on the wall for a decade. It s been noticeable that the industry s bright stars knew that and gave up fighting ...
the media giant's star is fading or burning bright?
Corporate Communications, which became DWRC s official associate office last month. Great Star...London-based DWRC Associates has picked up its first client from its link-up with Hong Kong agency Corporate Communications, which became DWRC s official associate office last month. Great Star Communications has appointed the two agencies as sole representatives outside mainland China, said DWRC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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