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Digital killed the marketing star

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

The7stars scoops Travel Counsellors

Travel Counsellors has hired the7stars to handle its media planning and buying account after a...The UK travel company's estimated 2 million media spend was previously managed by an internal team. The7stars has been appointed ahead of an advertising push behind the brand. Claire Flanagan ... are excited to be working with the7stars and looking forward to seeing the results of the campaign." Travel ...

Big Al's and the7stars capture Yardley

Big Al's Creative Emporium and the7stars have been appointed to handle the creative and media...and internationally, with a combined spend of 4 million, while the7stars will work on the 2 million UK planning ... , the Yardley managing director, said: "We are delighted to be working with Big Al's and the7stars, who ...

Ray Winstone stars in cinema advertising promotion

BAFTA-nominated actor Ray Winstone, star of 'Nil By Mouth' and 'Sexy Beast', is to star in a new ad

The7stars scoops Atlantic media job

The7stars has won a pitch to handle the £2 million media planning and buying account for Atlantic...media for other Warner labels, including Warner Bros, East West and Rhino. The7stars will work ... , Rumer, Paulo Nutini, James Blunt and The Streets. The7stars has extensive music industry experience ... director at the7stars, said: "It's a sector we love working in and we're really excited to be able to start ...

The7stars scoops Warren Evans task

Warren Evans, the handmade wooden bed and furniture retailer, has appointed the7stars to handle its...consider investing in TV advertising following the appointment of the7stars. The retailer, which has six ... Ireland, the7stars' head of strategy, will run the account at the media agency. ...

Rethink Mental Illness hands the7stars media account

The7stars has been appointed to the media planning and buying brief for mental health charity...Davies at Rethink Mental Illness, said: "The7stars has fantastic experience in the charity space ... mental health issues. And of course, the7stars strategic thinking wowed us throughout the appointment ... . The account moves from Edinburgh-based Feather Brooksbank. Liam Mullins, head of press at the7stars, said ...

The7stars scoops Gala Coral media buying

Gala Coral, the European betting and gaming group, has appointed the7stars to handle its £3...-owned consultancy Edwards Groom Saunders will continue to handle media planning. The7stars has acted quickly ... : "Appointing the7stars was an easy decision for us to make the agency has a solid track record ... , the head of press at the7stars, said: "Gala Coral Group are one of the biggest names in the UK betting ...

The7stars wins £1m account for online fashion retailer

Fashion website Missguided has appointed the7stars to its £1m media planning and buying account...such as Manchester and Birmingham. Liam Mullins, head of press at the7stars, said it would adopt a "test and move ... . Mullins also said that instead of using a "blanket approach" like Missguided's competitors, the7stars ...

Suzuki appoints the7stars to £6m media account

stars to its £6m media and planning account....It is understood that the7stars picked up the account after a final shoot out against Havas Media ... , down a whopping 31.31%. Spokespeople for Suzuki and the7stars were unavailable for comment. In January the7stars won the 2m media planning and buying account for Fab lollies producer R R Ice Cream ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.