22 Apr 2010
Those asked enjoyed the ad and thought putting children at the centre of it gave it a heart warming appeal. Not everyone picked up on the fact it was to advertise internet TV specifically but all recognised the Sony brand was behind the campaign. To watch this ad and Sony's follow up 'rock stars ...
14 May 2010
| by John Reynolds
LONDON - Richard Desmond's Daily Star tabloid hit the buffers in April after its circulation fell...Desmond has been aggressively price promoting the newspaper from 35p to 20p and from July 1 this year will discount to 10p as the Northern Shell-owned paper looks to drive up circulation to the 1m figure. The Daily Star's circulation dipped from 827,005 to 823,025 copies between March and April - a ...
27 Jan 2011
| by Loulla-Mae Eleftheriou-Smith
the UK's star-ratings system for hotels in favour of consumer-led reviews next month, but the tourism...Association (AA) and tourist board VisitEngland. They receive an independent star rating under the Quality ...
Verdon-Roe, director of sales for the US-based site, said: "The challenge of the star-rating system ...
by possibly losing their star ratings.
A spokesperson for IHG said that it relied on the strength of its ...
02 Apr 2012
| by Staff
The independent media agency the7stars had good news in 2011 - six years after it launched...Score: 6
Agency fact file: The7stars
Type of agency
Media planning ...
stars founded alongside the creative agency Adam Eve (with Phones 4u as a founding client), also ...
rose by more than a third in 2011, enabling the7stars to invest in staff and a larger office in Dean ...
04 Aug 2010
| by Maisie McCabe
Between 9pm and 10pm, an average of 5.3 million people watched The Deep , which stars Minnie Driver and James Nesbitt, across BBC One and BBC HD, a 23.2% share of the available audience. The Bill ...
.8% share of the TV-watching audience, between 9pm and 9.30pm. Shooting Stars was watched by 1.3 million ...
19 Dec 2003
| by Professor Angus Jenkinson and Branko Sain
ingredients in their strategy: association and exclusivity. Just like a raising star on the jet-set circuit ...
is the star with the biggest capacity to generate headlines. She has universal appeal male, female, gay ...
as the successor to Versace his star was in the ascendant. He specialises in the kind of sexy glamour ...
18 May 2011
| by Matty Tong, Head of planning, Publicis UK
The brand's latest puppet-starring ad continues to push women's fashion buttons.
30 Mar 2011
| by Tony Quinn, Head of planning, JWT London
Hybrid ad starring Kylie adds a touch of glamour to portrayal of a quality driving experience.
18 Feb 2011
The7stars climbs to second place in the media league after winning the business for Gumtree.
12 Jan 2011
| by John Reynolds
to counter price hikes by the Richard Desmond rival, the Daily Star.....04% on the year.
The Daily Star registered a circulation of 756,686 n the same period, down 8.11% on the year ...
Star, which upped its cover price on January 10.
Desmond has also upped the cover price of the Daily Star in Granada, Yorkshire and Tyne Tees from 25p to 30p.
Both the Daily Star and The Sun trade at a ...