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Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International

Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360....The new app is free to download on Windows phones, IOS and Android mobile operating systems. It helps mark the release of the Kinect Star Wars Xbox 360 game, which uses the Kinect s controller-free, motion-tracking technology to enable players to "fight like a Jedi". ...

Pretty Polly 'pow' by BMB

Pretty Polly's new ad campaign, by Beattie McGuinness Bungay, stars the pop star Jessie J.

PlayStation Vita 'my world in play' by Drum

Drum has created a film for PlayStation Vita in the UK starring the hip-hop act Rizzle Kicks.

Wiltshire Farm Foods 'taking care of mealtimes' by DCH

-meals company, starring Ronnie Corbett.

Castrol 'Tested To The Limit' by M&C Saatchi Sport & Entertainment

The footballer Cristiano Ronaldo stars in a documentary by Castrol to launch its new advanced

John Smith's 'antiques' by TBWA London

John Smith's has launched its second TV spot starring comedian Peter Kay.

Volkswagen 'don't make up and drive' by DDB Tribal

of putting on make up while driving. The film stars YouTube star 'Nikkie', who has more than 150

Walkers 'fall in love with the groove' by AMV BBDO

Walkers has launched its Crinkles product line with a tonge-in-cheek music video ad starring

Adidas 'fast vs fast' by 180 Amsterdam and Riot

Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year

Giffgaff 'unlock your phone' by Albion London

The two-minute video parody stars "KOrville" doing a comedy rap about how other networks lock users into contracts like battery chickens. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.