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Diary: Will the new son set manage to eclipse the current PR stars?

26 Sep 1997 | by REBECCA DOWMAN

Following the news of a fledgling hi-tech PR dynasty (PR Week, 12 September), I hear the offspring of another industry name is getting his feet under the table.

Diary: Star Trek diehards prove that it isn’t just a phaser they’re going through

03 Oct 1997 | by REBECCA DOWMAN

When hi-tech agency Bite organised a launch party for Interplay s new Star Trek game we just had...When hi-tech agency Bite organised a launch party for Interplay s new Star Trek game we just had ... with the the promise of a marathon movie session. This kicked off at 9am with the first Star Trek picture and ended at midnight when Star Trek Generations finished. Thankfully, there were drinks and nibbles ...

Diary: Testing times for a thrusting executive in the office loos

11 Jul 1997 | by REBECCA DOWMAN

A Plus proved its hi-tech credentials last week when Anuj Nayer starred in BBC s prime time techie...A Plus proved its hi-tech credentials last week when Anuj Nayer starred in BBC s prime time techie show Hot Gadgets. Account executive Anuj was one of three punters recruited by the Beeb to test a trio of wacky inventions - a stress relief headset, an interactive TV system and a solar ...

STOP PRESS: Kazoo builds profile of games developer

03 Dec 1999 | by DAVID MCCORMACK

Kazoo Communications has been appointed after a three-way pitch to develop the consumer and trade brand profile of software developer Activision. Kazoo senior account handler Justin Crosby will head the account. Upcoming launches include a range of Star Wars titles and US sports ...

CAMPAIGNS: Launching Lara as a market icon - Product Launch

29 May 1998 | by NICOLA TYRRELL

into a virtual reality star by sending out personalised letters and Valentine s cards. Herald ... magazine and Melody Maker, and she starred as a pin-up in Loaded. She has been on the cover of the Sunday ... 2, and is about to hit Hollywood as the star of a non-digital multi-million pound movie from ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

01 Dec 2000

at the busiest shopping time of the year' (Daily Star, 25/11). The pre-ordering system for PS2 may have ...

NEWS: STOP PRESS

12 Jul 1996

and appointed Moores Associates to handle its pounds 40,000-fee UK PR account. Ritchie is Star managing ... as managing director of newly formed travel PR specialist Star PR. She left Qantas in March. ...

Campaign: Software group puts piracy on the agenda - B2C Comms

22 Oct 2004 | by Joe Lepper

Star, The Daily Telegraph, vnu.net, Capital FM and BBC Breakfast News. Results The campaign is now ...

CAMPAIGNS: Science sports a different look - Exhibition Launch.

27 Jun 1997 | by By POPPY BRECH.

Thompson and other top sports stars competed using exhibits such as a digital sprint track to establish ...

CAMPAIGNS: Luring IT Poms to the land of Oz - Public Awareness

20 Jun 1997 | by NICK PURDOM

in the Express, Daily Mail, Daily Star, Financial Times and ES Magazine. There were also interviews on London ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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