Aviva shareholders slam 'wasteful' rebranding campaign
30 Apr 2009 | by Ed Kemp
The ads, created by AMV, promote the company's name change in the UK market from Norwich Union to Aviva and feature celebrities such as Ringo Starr and Bruce Willis who have also changed their names. The Daily Telegraph reported that shareholder said at the AGM: 'Who needs to see Ringo Starr telling us ...



