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Golden Wonder goes for retro look for Ringos relaunch

LONDON - Golden Wonder has taken inspiration for the relaunch of Ringos from its original pack from...Ringos' return this month is part of Golden Wonder marketing director Rob Morgan's strategy ... remember Ringos from their childhood and who now have children themselves. While adults are the primary ... is currently developing packaging for undisclosed new Golden Wonder products. Ringos' comeback was prompted ...

Branding News: Golden Wonder uses retro look for Ringos

Golden Wonder has taken inspiration for the relaunch of Ringos from its original pack from the 70s....Ringos' return this month is part of Golden Wonder marketing director Rob Morgan's strategy ... who remember Ringos from their childhood and who now have children themselves. While adults ... is currently developing packaging for undisclosed new Golden Wonder products. Ringos' comeback was prompted ...

Masterfoods marketing chief quits Europe petcare post

LONDON - Masterfoods' top European petcare marketer, Geoff Starr, has left the company suddenly...Starr was responsible for a marketing budget in excess of £50m across leading cat- and dog-food brands including Pal, Whiskas and Frolic. It is not known whether he has another job to go to. His ... , before emerging as Boots' strategic marketing director in 2003. Starr was previously a regional director ...

Briefs

Walt Disney Attractions UK has appointed Partners Andrews Aldridge and Miller Starr to develop its...Walt Disney Attractions UK has appointed Partners Andrews Aldridge and Miller Starr to develop its database marketing operations after a pitch against unnamed opposition. Partners Andrews Aldridge will handle direct marketing, with Miller Star responsible for managing its database ...

Tayto buyout of Golden Wonder puts JWT on alert

Tayto paid an undisclosed sum for the Golden Wonder, Nik Naks, Golden Skins, Golden Lights, Wheat Crunchies and Ringos brands, securing 335 jobs at the firm's Scunthorpe plant. Administrators froze Golden Wonder's £1.3m promotional budget after the company went into administration in January with deepening ...

Snack maker Tayto acquires Golden Wonder brands

With the latest announcement, Tayto Northern Ireland has also acquired the remaining Golden Wonder brands, including Golden Wonder, Golden Skins, Golden Lights, Nik-Naks, Wheat Crunchies and Ringos, and has secured 335 jobs at its manufacturing site at Scunthorpe. Wolstenholme, Holder Squires ...

Pringles Mini sold to Tayto as businesses vye for Golden Wonder brands

and Ringo. Largo Food employs more than 400 staff and is the biggest Irish-owned crisp and snack ...

Competition bites as Golden Wonder goes into administration

the introduction of a premium brand Golden Skins, a thick-cut crisp, and the re-introduction of its Ringos brand ...

Golden Wonder expands range to battle Walkers

re-introducing its Ringos brand that was successful in the 70s and 80s. From mid ...

Profile: Famous again - Rob Morgan, Marketing director, Golden Wonder

across'. The recent relaunch of Ringos, for example, was buoyed by a minimum-spend PR campaign of which ... of the company's brands, and use people's nostalgic affection for Nik Naks, Wheat Crunchies and Ringos to create ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.