Editorial: The logical conclusion for Rowland
26 May 2000 | by JENNIFER WHITEHEAD
Saatchi CEO Kevin Roberts point of view, it raises useful capital for the listed company while leaving ...
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Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
DIARY: Draper forgets the PR as he launches ad agency
13 Aug 1999 | by JULIETTE GARSIDE
Derek Draper, who soared to national prominence a year ago by boasting of his relationships with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing. Draper has teamed up with Robert Smith and Paul Jeffrey, who were partners at advertising agency Partners ...
ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry
02 Jul 1999 | by ROBERT GRAY
When the Government announced two weeks ago that it was to clamp down on the promotion of tobacco products, media coverage focused primarily on the potential impact on above-the-line advertising and sponsorship.
CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal
04 Sep 1998 | by JENNIFER WHITEHEAD
: Mar - Aug1998 Budget: pounds 177,000 (including Robert Merrill s fee and advertorials ... atsecretarial fairs. The second phase of the campaign was a five-day tour of the UK by Robert Merrill ... . Robert Merrill s tour generated the best coverage, including Man of the Month in B magazine ...
MEDIA IN BRIEF: Campbell to Radio Authority
24 Jul 1998 | by ROBERT GRAY
The Radio Authority has appointed Martin Campbell as head of programming and advertising, with responsibility for running the Radio Authority s regulatory and licensing functions.
BORDER LINES: CHINA - Pollard takes on O&M health remit
27 Mar 1998 | by MAGGIE BROWN
PR, advertising and marketing agency Ogilvy and Mather Worldwide has recruited Robert Pollard...PR, advertising and marketing agency Ogilvy and Mather Worldwide has recruited Robert Pollard to launch a healthcare division in China. Pollard joins from UK healthcare marketing research firm ISIS, where he was general manager for China. Pollard will report to TB Song, chairman of O s first ...
STOP PRESS: Roberts Laurence tunes into C4
25 Jul 1997 | by JULIETTE GARSIDE
Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations for its advertising and marketing activities. ...
STOP PRESS: Feldman takes charge of a GCI Group
04 Apr 1997 | by KAREN DEMPSEY
Ketchum executive vice-president Robert Feldman is to become president and chief executive officer...Ketchum executive vice-president Robert Feldman is to become president and chief executive officer of Grey Advertising s world-wide public relations company, the GCI Group, from 14 April, Grey chairman Ed Meyer announced this week. ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
the appearance of tabloid magnet Pamela Anderson. Robert Phillips, partner at Jackie Cooper stresses ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
