Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ...
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When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
brand, she has recently overseen the launch of the Centrum Pregnancy Care range. Robert Taylor ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
-founder Justine Roberts to advise on how it can win back consumers amid an atmosphere of growing resentment ...
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
of controversy in July when its ads featuring Julia Roberts were banned by the Advertising Standards Authority ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
-owned Maybelline and Lanc me, featuring model Christy Turlington and actress Julia Roberts respectively, after ...
Sustainability: The search for a clearer footprint
21 Oct 2011 | by Elisabeth Jeffries
of Robert Metzke, senior director for electronics manufacturer Philips' environmental action programme ...
Kim Underhill takes European role at Kimberly-Clark
31 Aug 2011 | by Oliver Luft
Europe, reporting to Robert Abernathy, group president of North Atlantic consumer products. Underhill ...
Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -
10 Aug 2011 | by Staff
. It is one of the reasons they command a premium. We know why L'Oreal uses Julia Roberts - a beautiful star ...
Boots to reposition No7 brand with Ta Dah campaign
05 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
. Last week it banned two L'Or al cosmetics ads featuring Christy Turlington and Julia Roberts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
