Trading places: this week's people moves
19 Aug 2011 | by Staff
national sales director Ged Weston as national sales controller, replacing Cennydd Roberts , who has ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ...
Chicken ad's a turkey
04 Aug 2011
As if having to play for Rovers wasn't embarrassing enough, Paul Robinson, Jason Roberts and others star in perhaps the most cringeworthy football-related ad since Ryan Giggs pretended to like Quorn. The spot, for Venky's (the Indian chicken company that owns the club), sees the squad fighting over a plate ...
Pets at Home poaches Greggs' Jefferson
30 Nov 2010 | by Rachel Barnes
He replaces Breffni Walsh, who will be leaving the retailer next month for personal reasons. Jefferson will take the marketing helm at the 278-store chain, which was acquired by private-equity firm Kohlberg Kravis Roberts for 955m last January, as it embarks on an integrated ad campaign to promote its ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
in April 2009. 24. Robert Tansey, BkyB The revolving doors at Sky's Osterley headquarters were ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Brands must work harder than ever to stand out in stores, so sales and merchandising skills are in high demand. This opportunity, however, is tempered by a downturn in NPD.
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
to Jackie Roberts, senior brand manager for tampon brand Lil-lets, measuring the effectiveness of design ... of our integrated communications plan,' says Roberts. That efficacy and value for money are being ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
. Yet, as Robert Horler, founder of digital agency Diffiniti, says: 'The unfettered growth of online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
