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Feel poaches Sloan from Lida

LONDON - Ethical marketing agency Feel has poached Caroline Sloan from M&C Saatchi's direct...Sloan was a group account director at Lida, but said part of the reason for her move was her desire to be at an ethical agency. In her new role she will head up Feel s client services department ... s ethical offering. During her time at Lida, Sloan worked with clients including the charity Tear Fund ...

Meet Robin Auld, Domino's Pizza

Robin Auld is sales and marketing director at Domino's Pizza

Inferno recruits Robin Jaffray from Chemistry

LONDON - Inferno has hired former head of planning at Chemistry Robin Jaffray as the agency's new...at Chemistry, Robin was planning director at McCann Erickson on Microsoft, MSN and Xbox, and FCB where he ...

Robin Mitchell steps down at Craik Jones after 15 years

LONDON - Robin Mitchell, one of the founding partners of Craik Jones Watson Mitchell Voelkel...founder at the agency. Watson said: "Robin and I have worked together for 20 years, first at Ogilvy ... into those, as well as giving Robin the freedom to work on interests outside the agency." Mitchell said ...

Marketing Guides: Direct Marketing: League Tables 1997 - Masterclass - Robin Cobb previews the DM

The changing world of direct marketing is due to be mapped afresh next week. The conference held in conjunction with the London International Direct Marketing Fair at Wembley promises to update the professionals and induct novices in techniques and trends.

effective direct marketing, but too many mailing lists are outdated or misused. Robin Cobb looks at how

director, Acxiom UK; (0171 940 2614); Robin Presky, client services director, Aspen Direct (0171 836 ... Aspen Direct. Some of our first mailings were going to 20 different lists, recalls Robin Presky ...

awareness and offer added value to consumers. Robin Cobb repor

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness by Axon Publishing. Its audience is the owners, managers and staff of the world s Irish pubs. All those, that is, that aren t in Ireland.

Direct Marketing Fair gives marketers a chance to view the latest advances in the sector. Robin Cobb

This year s London International Direct Marketing Fair demonstrates how far direct marketing has advanced over the 20 years in which the annual event has been running. With more than 300 exhibitors filling two halls at Wembley Exhibition Centre from March 17 to 19, the 98 fair promises the biggest cross...

Marketing supplement on Telemarketing & DRTV: Choosing & using - A new line on loyalty/Robin Cobb

A soft answer turneth away wrath - and customer care lines are the soft side of telemarketing. But to get true value out of them they should be employed as more than just a funnel to keep irritated consumers off the backs of other departments.

John Lewis names Figleaves' Terrell as head of direct

LONDON - Retailer John Lewis has appointed Figleaves' Robin Terrell as managing director of its

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.