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FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

last year with clients including Abbey National, Royal Mail and Partco. The lifestyle nature ... from using promotional items in mailings. We don t find that we have to do much of that, says one ... . Desk top items such as mouse mats are increasingly popular as they are cheap, easy to mail and tend ...

NEWS: Lynne Franks PR claims a coup with Vous in You

Lynne Franks PR is claiming a first with the publication this Sunday of Vous magazine to mark the UK anniversary of its coffee client Carte Noir. Ten pages of the Mail on Sunday s You Magazine -starting with the back cover, which has been designed to mimic the front - have been bought ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

direct mail campaign featuring a water pistol and the slogan If you want to target Sitting Ducks ... mailed to more senior personnel. To coincide with this, in the last week of April, the company ... and Optimedia UK. Verdict The direct mail campaign was a simple, fun way of reaching the target ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

-morning programme for the school holidays, the Bigger Breakfast, the Daily Mail and Kiss FM. The Karma ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

per cent are able to deal with internet-based e-mail and three per cent are linked directly to world ... the use of internet and e-mail campaigns and the best way to integrate these with a number of clients ... . There is no problem for us setting up e-mail response handling from scratch using our servers, but the question ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

the Daily Mail when the ban was overturned five months later last November. In the middle of this, Bite ... mainly on the game s gore content. The Guardian, Telegraph, Daily Mail and the Independent on Sunday ...

MEDIA: Why even MacKenzie might not save the Mirror

, including the Daily Mail, which is poised to overtake the Mirror, have considered the same tactic ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

direct mail information. Results Take-up of the account was more than twice that expected ...

NEWS: PR EUROPE

, will work on Nissan s Network 2000 campaign and handle PR, advertising and direct mail projects for other ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

. Coverage from the national newspapers saw Bramleys mentioned in articles in the Daily Mail ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.