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Bombardier 'bang on!' by Karmarama

Mayall's character, William Charles Bedford, is a Bombardier in the King's Royal Bedfordshires, and is portrayed as a 'dashing hero' leading the English in a historical battle. It was created by Dave Jennings and the creative director was dave Buonaguidi. It was directed by Tim Kirkby through Kream. The six-week TV ...

Orange 'Samsung Solid Extreme' by Chemistry Communications

The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...

RNIB 'lost words' by St Luke's

The Royal National Institute for the Blind is launching a campaign by St Luke's to highlight

Volkswagen ‘virtual test drive’ by Proximity London

Created by Proximity London, the campaign promotes its range of cars and involves 18 different mails, one for each model in the range. The emails containing discount offers and invitations for test-drives. The emails are too wide to fit onto computer screens so viewers must scroll the page ...

T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi

The two-minute video, made by Saatchi Saatchi, can be viewed on YouTube and has been inspired by the growing trend of online wedding-dance videos. "The T-Mobile Royal Wedding" features 15 royal lookalikes, including the Queen, Prince Charles and Camilla, and Prince Harry, who dance their way down the aisle in a ...

Media choice: Butlins Weekender/Bigweekends.com

Integration has been bandied about in marketing for some time now, and it is encouraging to see more campaigns aligning media channels effectively.

Direct Choice: Tesco.com

The mailing pack contains a set of brightly coloured decorative flower fridge-magnets and a vase ... -profile position within the home. And now that advertisers can add all five senses to their mailings, such activity in the future could see these kinds of fridge-magnet mailings carrying a delicate floral aroma too ...

Royal Mail champions integrated approach

spending by almost 25%, according to a report by Royal Mail...., and 34 more than consumers preferring only direct mail. Anthony Miller, head of media development at Royal Mail, said: It is important that companies take notice of consumers feelings about spam ... The report also revealed that consumers who prefer a combination of online and direct mail spend ...

CAREERS: Company CV - Royal Mail

Company facts The Royal Mail is part of the Post Office Group, which also includes Parcelforce and Post Office Counters. Royal Mail s business is divided into four categories: media markets ... November, Royal Mail launched a pounds 10m ad campaign through Bates UK, to promote its web site as a ...

Royal Mail hands top role to Smith

LONDON - Royal Mail has promoted group strategy director, Alex Smith, to the role of strategy...Royal Mail s UK marketing director, Alex Batchelor, who was ranked 28th in Marketing s 2007 Power 100, and sales director, Mark Thomson, will now report directly to Smith. Royal Mail claims the pair s roles are unaffected by his appointment. Smith will now oversee Royal Mail s review of both its above ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.