29 Mar 2010
In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...
27 Feb 2010
The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
How do you win a DMA Royal Mail Direct Marketing Award?...How do you win a DMA Royal Mail Direct Marketing Award?
First, produce work with a powerful ...
as chair of the DMA Royal Mail Awards judges for
1997, because we knew she would do whatever it took ...
by all except the perpetrators as sour
grapes.
We re proud to celebrate the 1997 DMA Royal Mail ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect
exciting trends in the direct...The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect
exciting trends ...
.
On behalf of the Direct Marketing Association, I acknowledge and thank
Royal Mail for their generous ...
and
excellence across all direct marketing activities.
The DMA Royal Mail Awards provide a unique showcase ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
- Royal Mail
Nick South - Royal Mail
Brian Aspin - Royal Mail
Keith Bird - Royal Mail ...
[QQ
Cathy Anderson - Oxfam
Richard Britton - Gallaher
Sarah Pawlyn - Royal Mail
Claire ...
CHAIR
Judith Donovan - JDA
GROUP LEADERS
Lin McCarthy - Royal Sun Alliance ...
04 Apr 2007
| by Thierry Saada, Director, sector marketing, Royal Mail
The Early Learning Centre's Big Birthday Club is here to help. This
direct mailing is perfectly timed to arrive before your child's
birthday. Addressed to the parents, the pack is further personalised ...
, imaginative touch in a loyalty mailing
that doesn't just focus on the wallet-holders. This is a great piece ...
15 Jun 2005
| by Johnny Barradale, Joint managing director, BLAC
Like a Royal Mail director's bonus payment, the decision to commemorate The Magic Circle...creative engagement. Maybe the real illusion is that Royal Mail believes this mailing will get parents ...
has lost out in the pitch for the next Royal Mail specialist stamps drive, although it remains ...
show.
The mailing arrived in a black top hat-shaped envelope which asked 'What will you pull out ...
28 Mar 2002
| by ALAN TIMOTHY, Chief executive, Rocket Science
The latest campaign by the Royal Mail to encourage companies to do
more direct marketing comes...not equate to a good mailing in
this case. It may be extolling the virtues of DM in theory, but quite
obviously the Royal Mail does not have a clue about putting DM into
practice. We received ten copies - eight ...
£400 just to our address. Perhaps its marketing department should read the mailing to find out
what ...
06 Jul 2005
| by Richard Roche, Head of media markets, Royal Mail
, California. One place that probably does not is Arizona, but that is exactly the place this mailing from....
As an ad aimed at those who want to break away from the bog-standard holiday spots, the mailing works ...
it has to offer. The unexpected location gives the mailing cut-through by keeping you guessing ...
.
Assuming it has been well-targeted, this is a simple but effective example of direct mail. It also supports ...
28 May 2008
| by Ed Kemp
Royal Mail faces further upheaval with the news that marketing director Alex Batchelor is to depart...for Royal Mail; its universal service, which allows consumers to post a letter anywhere in the UK for one ...
several unions. A potential domestic partnership deal between Royal Mail and London 2012 also now hangs ...
puts an end to the prospect of an agreement in the immediate future. Prior to joining Royal Mail ...