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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Orange 'Samsung Solid Extreme' by Chemistry Communications

The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

How do you win a DMA Royal Mail Direct Marketing Award?...How do you win a DMA Royal Mail Direct Marketing Award? First, produce work with a powerful ... as chair of the DMA Royal Mail Awards judges for 1997, because we knew she would do whatever it took ... by all except the perpetrators as sour grapes. We re proud to celebrate the 1997 DMA Royal Mail ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct...The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends ... . On behalf of the Direct Marketing Association, I acknowledge and thank Royal Mail for their generous ... and excellence across all direct marketing activities. The DMA Royal Mail Awards provide a unique showcase ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

- Royal Mail Nick South - Royal Mail Brian Aspin - Royal Mail Keith Bird - Royal Mail ... [QQ Cathy Anderson - Oxfam Richard Britton - Gallaher Sarah Pawlyn - Royal Mail Claire ... CHAIR Judith Donovan - JDA GROUP LEADERS Lin McCarthy - Royal Sun Alliance ...

Direct Choice: Early Learning Centre Big Birthday Club

The Early Learning Centre's Big Birthday Club is here to help. This direct mailing is perfectly timed to arrive before your child's birthday. Addressed to the parents, the pack is further personalised ... , imaginative touch in a loyalty mailing that doesn't just focus on the wallet-holders. This is a great piece ...

Direct choice: Royal Mail

Like a Royal Mail director's bonus payment, the decision to commemorate The Magic Circle...creative engagement. Maybe the real illusion is that Royal Mail believes this mailing will get parents ... has lost out in the pitch for the next Royal Mail specialist stamps drive, although it remains ... show. The mailing arrived in a black top hat-shaped envelope which asked 'What will you pull out ...

DIRECT CHOICE: Royal Mail

The latest campaign by the Royal Mail to encourage companies to do more direct marketing comes...not equate to a good mailing in this case. It may be extolling the virtues of DM in theory, but quite obviously the Royal Mail does not have a clue about putting DM into practice. We received ten copies - eight ... £400 just to our address. Perhaps its marketing department should read the mailing to find out what ...

Direct choice: British Airways Holidays Arizona

, California. One place that probably does not is Arizona, but that is exactly the place this mailing from.... As an ad aimed at those who want to break away from the bog-standard holiday spots, the mailing works ... it has to offer. The unexpected location gives the mailing cut-through by keeping you guessing ... . Assuming it has been well-targeted, this is a simple but effective example of direct mail. It also supports ...

Royal Mail's Batchelor to leave

Royal Mail faces further upheaval with the news that marketing director Alex Batchelor is to depart...for Royal Mail; its universal service, which allows consumers to post a letter anywhere in the UK for one ... several unions. A potential domestic partnership deal between Royal Mail and London 2012 also now hangs ... puts an end to the prospect of an agreement in the immediate future. Prior to joining Royal Mail ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.