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Sony 'mind of a child' by McCann Worldgroup

Wes Anderson, the director of films including The Royal Tenenbaums, has shot the latest global spot

Frijj 'Pet Translator app' by Grey London

Users can film his or her pet and then choose one of Frijj s team of "pet communication experts" to translate what it is saying. They can then share the translated pet video with the world by e-mail, Facebook or Twitter. The app was created by Henrik Ridderheim and Fati Oken, and in conjunction ...

Aspire 'stories' by JWT London

The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Mini 'Mini lunatics' by Lida

Mini drivers will be sent an e-mail asking them to register their details and input their Mini mileage, before being "fired into space" towards the "space dock", which appears on the landing page. Prizes are available throughout the site, with the chance to win a holiday to Cape Canaveral in Florida ...

Skcin 'Sunny3' by McCann London

the hoax to readers in a full-page-spread and users who had signed up for samples were e-mailed ...

O2 'international favourites' by VCCP

include press, online, outdoor, retail and direct mail. The integrated campaign includes the work ...

RNIB 'lost words' by St Luke's

The Royal National Institute for the Blind is launching a campaign by St Luke's to highlight

DMA 'DMA Awards 2011' by Archibald Ingall Stretton

The brief was to create all communications for the 2011 awards and capture the excitement of the event. Elements include direct mail, posters, e-mails, brochures, table plans and cards. ...

Harry's Nuts! 'Harry's Nuts!' by Dare

Fans will be invited to e-mail photos of themselves to the comedian, who will pick the winners and then draw their portraits. An animated film, hand-drawn and voiced by Hill and animated by Dare, will be released and Sainsbury s will host the campaign on its Facebook and Twitter pages. The film was created ...

Meet Tom Hings, Royal Mail

Royal Mail director of brand marketing Tom Hings tells Media Week how restating the case for direct...agency is OMD UK. What are your big media issues? Royal Mail operates in three very different markets ... . For the Royal Mail, that's to successfully position the brand as a B2B offering. What are your criteria ... , vital in connecting people across the UK. Our biggest challenge is restating the case for direct mail ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.