18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
How do you win a DMA Royal Mail Direct Marketing Award?...How do you win a DMA Royal Mail Direct Marketing Award?
First, produce work with a powerful ...
as chair of the DMA Royal Mail Awards judges for
1997, because we knew she would do whatever it took ...
by all except the perpetrators as sour
grapes.
We re proud to celebrate the 1997 DMA Royal Mail ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect
exciting trends in the direct...The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect
exciting trends ...
.
On behalf of the Direct Marketing Association, I acknowledge and thank
Royal Mail for their generous ...
and
excellence across all direct marketing activities.
The DMA Royal Mail Awards provide a unique showcase ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
- Royal Mail
Nick South - Royal Mail
Brian Aspin - Royal Mail
Keith Bird - Royal Mail ...
[QQ
Cathy Anderson - Oxfam
Richard Britton - Gallaher
Sarah Pawlyn - Royal Mail
Claire ...
CHAIR
Judith Donovan - JDA
GROUP LEADERS
Lin McCarthy - Royal Sun Alliance ...
12 Sep 2007
| by Tom Hings, Director, brand marketing, Royal Mail
Direct mail works best when it offers something wholly new or markedly different or else is simply...mail pack and, consequently, my only criticism is
that the enclosed letter needed to work harder ...
the letter personally to gauge interest and
arrange an introductory meeting. Direct mail is the most ...
and the most
enduring. This mail pack reaches through to the human being behind the
job title. I can picture ...
04 Apr 2007
| by Thierry Saada, Director, sector marketing, Royal Mail
The Early Learning Centre's Big Birthday Club is here to help. This
direct mailing is perfectly timed to arrive before your child's
birthday. Addressed to the parents, the pack is further personalised ...
, imaginative touch in a loyalty mailing
that doesn't just focus on the wallet-holders. This is a great piece ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
with Lee
Jeans. She succeeds John McCormick who has been promoted to major
account manager for mail ...
11 Mar 2008
| by Emily Fouvarge, Head of publishing, Royal Mail
Integration has been bandied about in marketing for some time now, and it is encouraging to see more campaigns aligning media channels effectively.
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
Another frustrating week at GBH in which I have failed to push the
peanut forward by even one picometer. Meanwhile, the market for
psychopops is disappearing faster than Paula Yates can say
overdose .
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
If you want to be a brand manager, don t go into production
first.
06 Feb 1997
| by JULIAN LEE
The Royal Mail is this week to start its first major advertising
campaign in over a year, with a...The Royal Mail is this week to start its first major advertising
campaign in over a year, with a pounds 4m TV push encouraging people to
send more personal mail and parcels. The ads, from Bates Dorland, which
won the pounds 17m account in July 1995, follow a similar strategy to
BT s It s good ...
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