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MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success

Since the recent name changes for Aviva (CGNU) and Consignia (Royal Mail), rebranding has become a

MEDIA BRIEFS: Daily Mail loses two City desk correspondents

The Daily Mail City desk has lost two correspondents. Utilities and telecoms expert Shirley Skeel...The Daily Mail City desk has lost two correspondents. Utilities and telecoms expert Shirley Skeel has left to join Bloomberg, while technology writer Tim Freeborn left last week to become finance director at two internet companies. ...

Nokia seeks agency to push latest technology

faxes and e-mails....Nokia Telecommunications, the infrastructure and network company, is inviting agencies to pitch for a new account to raise awareness of technology which allows mobile phones to link with PCs to send faxes and e-mails. Last year Nokia acquired Ipsilon, a company which specialised in linking ...

BORDER LINES: PARIS - NetForce hires Copithorne and Bellows

launches during the year. NetForce is to launch a new e-mail management service, MailForce, later...handle product launches during the year. NetForce is to launch a new e-mail management service ...

MEDIA BRIEFS: Worldpop acquired by iTouch

WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier ...

Age Concern gains from Tesco phones

Home Phone will flag up the campaign in-store, in its in-house magazines and through direct mail. Tesco will also give £1 to the charity for every new Home Phone customer that joins between now and the end of the year. Age Concern director-general Gordon Lishman said the money would help fund ...

MEDIA BRIEFS: Gavin Reeve to provide news via mobile phones

POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail ...

CAMPAIGNS: Product Launch - Frank enlists Straw's help for Amstrad

machine that allows users to send and receive e-mails and send SMS text messages and faxes. Frank PR, as part of its 'Getting Britain e-mailing' campaign for the e-m@iler, decided ... and effective way to e-mail. To create demand for the product. Strategy and Plan The concept ...

CAMPAIGNS: Hi-tech PR - Gestetner waves off its old image

researched the leading digital art experts and established links with the Royal College of Art, the London ... in the computer-related design department at the Royal College of Art to create works of art using the latest ... developed to prototype and five winners selected for a week-long exhibition at the Royal College of Art. A ...

NEWS: STOP PRESS

at Sun Alliance and Royal Communications chiefs at Sun Alliance and Royal Insurance are set ... .4 billion merger. Royal s head of group corporate relations, Roy Randall will become head of investor ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.