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Zurich 'opt-in mailing' by Publicis Dialog

24 Aug 2009

Concerned that a quarter of its database had opted out of marketing communications, Zurich has launched a direct marketing campaign, created by Publicis Dialog, that tries to rectify the issue.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

and international director, Royal Mail ...

We'll Call You - Royal Mail

22 Sep 2009 | by Staff

't arrived, so we rang Royal Mail to find out where it might be....Royal Mail - [automated] If you're calling about industrial action, please press 1. Otherwise, please hold. Hi, I'm Sarah, welcome to Royal Mail. The quickest and easiest way to get information about Royal Mail product and services is to visit our website at www.royalmail.com. Online help and the latest ...

Royal Mail develops sensory direct mail offer

30 Oct 2007 | by Alex Donohue

LONDON - Royal Mail has partnered with sensory marketing specialist Brand Sense to cater for brands...Royal Mail plans to offer marketers the ability to develop and deliver mail packs that appeal to senses such as taste, sound and smell. Royal Mail said it would be training more than 300 of its sales ... . The partnership follows the April launch of Royal Mail s Personalised Integrated Media service, which allows ...

Royal Mail managers strike averted after deal

05 Oct 2007 | by Daniel Farey-Jones

LONDON - As frontline Royal Mail workers continue their first 48-hour strike today, the possibility...Royal Mail and Unite reached an agreement last night, which is expected to pacify the 12,000 Royal ... to resolve. The Royal Mail and Unite deal consists of a 2.5% increase in base salaries, promotion ... . Unite has agreed to support Royal Mail s pension proposals, which call for the final salary scheme ...

Second Royal Mail union contemplates strike action

24 Sep 2007 | by Daniel Farey-Jones

LONDON - Around 12,000 Royal Mail managers could join planned strike action, union Unite warned...Unite believes Royal Mail is planning to close its pension scheme to new employees, raise ... Royal Mail it could call strike action, ahead of a meeting between Royal Mail and Unite representatives today. Paul Reuter, Unite national officer, said: We call upon Royal Mail to honour ...

Royal Mail and CWU re-enter negotiations

19 Sep 2007 | by Daniel Farey-Jones

with Royal Mail, after being invited by the employer to offer a proposal to solve the impasse....of this week. Last week, it broke off talks with Royal Mail and rejected its offer, threatening further strikes before the end of the month. It said it could not accept Royal Mail s proposals on pay, working flexibility and pensions. According to the union, the pay options outlined by Royal Mail amounted to a 6 ...

Royal Mail backs PPS despite OFT threat

17 Aug 2000 | by MARK KLEINMAN

Royal Mail looks set to proceed with its pounds 10m investment in the Postal Preference Service...Royal Mail looks set to proceed with its pounds 10m investment in the Postal Preference Service ... shown that consumer response to Royal Mail-branded surveys was significantly higher than questionnaires that carried no indication of Royal Mail backing. If the scheme goes ahead, several firms ...

Royal Mail strikes confirmed for next week

28 Sep 2007 | by Daniel Farey-Jones

LONDON - The Communication Workers Union has served notice to Royal Mail of two 48-hour strikes...According to the union all 130,000 postal workers will walk out and the action will cover all duties, scheduled attendance and overtime of every worker. It expects talks with Royal Mail to continue over the weekend and says it is still seeking an agreement with management over pay and changes ...

Royal Mail develops dormant account data scheme

17 Apr 2007 | by Joanne Payne

LONDON - Royal Mail has developed an initiative to help banks and building societies trace dormant...Using data compiled from its Mail Redirection service over the past 16 years, Royal Mail has ... rate of up to 60%. Leonora Corden, Royal Mail s head of market development, said: People moving ... in dormant accounts across the UK. Commenting on the campaign, Corden said: Royal Mail will be actively ...

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