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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

29 Mar 2010

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Green & Blacks 'something old, something new' by Brave

18 Apr 2011

Green & Black's, the organic chocolate brand, is running a tactical campaign to celebrate the Royal

Bombardier 'bang on!' by Karmarama

18 May 2011

Mayall's character, William Charles Bedford, is a Bombardier in the King's Royal Bedfordshires, and is portrayed as a 'dashing hero' leading the English in a historical battle. It was created by Dave Jennings and the creative director was dave Buonaguidi. It was directed by Tim Kirkby through Kream. The six-week TV ...

Harry's Nuts! 'Harry's Nuts!' by Dare

07 Sep 2011

Fans will be invited to e-mail photos of themselves to the comedian, who will pick the winners and then draw their portraits. An animated film, hand-drawn and voiced by Hill and animated by Dare, will be released and Sainsbury s will host the campaign on its Facebook and Twitter pages. The film was created ...

Careers: Movers

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

with Lee Jeans. She succeeds John McCormick who has been promoted to major account manager for mail ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

and international director, Royal Mail ...

Royal Mail develops chocolate direct mail format

15 Jan 2008 | by Alex Donohue

LONDON - Royal Mail has unveiled a new mailing package for business customers devised by Proximity...messages to customers, and has been developed by Proximity London after research from Royal Mail s partner ... to buy particular products based on their ability to engage sensory signals . Royal Mail said ... : Royal Mail wanted to highlight the role that direct mail has to play in building brands. We came up ...

Opinion: Marketing Society - FMCG needs direct marketing

12 Oct 2005 | by Richard Roche, head of media markets at Royal Mail and a member of The Marketing Society

FMGC brands rarely feature among the top direct mail spenders, with generally only direct marketing...relationships. We asked dunnhumby to investigate the effect of direct mail on FMCG campaigns. It looked at 31 campaigns from 25 FMCG brands to gauge the effect of direct mail on sales uplift, penetration ...

Campaign Direct Awards 2004: Royal Mail Award

09 Jul 2004

Mail, recognises the client and agency that, in Royal Mail's view, have contributed most significantly ... between client and agency. Royal Mail has chosen Guinness and its agency, Tullo Marshall Warren. The partnership, Royal Mail's head of media markets, Richard Roche, says, has "produced cutting-edge CRM ...

INTEGRATED: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

27 Sep 1996 | by MIKE CAVERS

mail or word of mouth) so it s vital that the brand has the right conversation at the right time..., direct mail or word of mouth) so it s vital that the brand has the right conversation at the right time ... then bludgeoning you the next with mail. Orange has spent millions on its brand positioning, so doubtless ... consistent. The free yourself mailing seems to continue the story - but unfortunately, as soon ...

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